Hi! I’m Jo Connolly. As ‘That Social Chick’, I lead a team of dedicated social media experts to support businesses in Logan, Scenic Rim, Brisbane and the Gold Coast.
We do social media differently, creating real content for real businesses, with no stock photos or agency fluff, and we apply a genuine understanding of what makes your business visible, relatable and scroll-stopping to generate outstanding results.
It’s our goal to get you noticed and get you the leads you need, without the stress.
We help good businesses be seen and heard
Most Social Chick clients are time-poor tradies, local service providers and family-owned businesses who rely on word of mouth and reputation to grow. If you're great at what you do, but you don’t have the time, skills or confidence to keep up with Facebook marketing (because it always takes a lot more work than you expect it to), get in touch today.
From photo shoots to content creation to group sharing, we take care of the whole process. And because we get to know your business properly, your content sounds like you, looks like you and connects with the people you actually want to work with.
We don’t outsource your voice, take lazy and obvious AI shortcuts or push a standardised plan. Every strategy is tailored, and every post is built around what’s happening in your business and what your customers want to know.
Jo’s Story
I launched That Social Chick when I saw a gap between big agency services and what small businesses really needed.
What started as a side hustle quickly grew into a full-time business and a close-knit team of content creators, video editors and support staff, all working behind the scenes to help our clients show up online with confidence.
Our Approach
That Social Chick is high touch, highly local and deeply personal. We focus on Facebook and Instagram because they WORK.
Unlike many other social media agencies, we offer photography and videography services, giving you 100% original content that your competitors aren’t generating (and you won’t have to pay tens of thousands for it).
Meet the team
Jo Connolly
Founder & Social Media Lead
Jo Connolly
Founder & Social Media Lead
With a background in print, radio and digital media, Jo knows how to turn everyday business moments into engaging Facebook content that builds trust and drives action.
The original Social Chick. Jo meets with clients, creates a strategy, takes the photos and videos, and makes sure your Facebook content sounds exactly like you. With a background in media and digital marketing, she brings a sharp eye, strong voice and no-nonsense approach to every post.
Magriet
Content Manager
Magriet
Content Manager
Marge is Jo’s right hand and a key part of what makes this whole thing work. She looks after around a third of our clients by writing, scheduling and managing content. If you’ve loved your posts lately, chances are Marge had a hand in them.
Liam
Community Sharing Assistant
Liam
Community Sharing Assistant
Liam handles Facebook group sharing with serious precision. He knows the rules of each group, follows the spreadsheets and makes sure your posts land in the right groups at the right time, helping more people see your business every week.
Erna
Video Editor & Graphic Designer
Erna
Video Editor & Graphic Designer
Erna turns raw video footage and brand ideas into polished reels and graphics. With a great eye and lightning-fast turnaround, she keeps content looking sharp and on-brand.
Are we the right fit for each other?
If we’re going to do this properly, we need to work well together.
That Social Chick is for you if:
- You are based in Logan, Scenic Rim, Brisbane and the Gold Coast
- You run a service-based business and want to grow locally.
- You believe in showing the people behind the business (yes, that means your face will be on camera).
- You’re happy to hand over content creation so you can focus on managing and growing your business.
- You want your socials to actually sound like you.
- You’re okay with Jo or someone from the team popping in to film, take photos or grab a quick quote.
- You understand that building relationships online takes time, consistency and personality.
We’re not for you if:
- You want to approve every post or control every word, clip or image
- You rely on stock photos or don’t want to be in front of the camera
- You’re after fast hacks, follower counts or fake engagement
- You want a polished, Insta-first strategy (we’re Facebook first, always)
- You just want to run social media ads (although we can point you in the right direction)