We create and share posts that lead to greater awareness of your business and more enquiries.
What is Meta?
When we say ‘Meta’, we’re referring to the company that owns Facebook and Instagram. Now you know!
Industry-speak says ‘Meta ads’... but we can call your social posts whatever you like 🙂
Effective Facebook and Instagram Marketing
As a local business operator, you need consistent visibility, genuine reach, a voice that reflects who you really are and the chance to make a more personal connection with your clients (if they know, like and trust you, they’ll be more likely to buy).
Facebook delivers exactly that and we have used it to achieve incredible outcomes for our small business clients in Logan, Scenic Rim, Brisbane, and the Gold Coast for years.
People may not need your services this week, but they might next month, and help to ensure that your brand is the first one they remember, and contact.
Why Facebook?
Our main focus at That Social Chick is on Facebook, because this is where your local audience hangs out. It's where people ask for recommendations, follow community pages and notice who's showing up regularly. For tradies, service providers and small business owners, it’s still the most powerful organic platform for building trust and getting leads.
And unlike other platforms, Facebook gives us real opportunities to connect with your audience, not just through your page, but through strategic sharing into local community groups. That’s where the real magic happens.
Our strategy is shaped around organic posting because it is so cost-effective and powerful, but if you want to boost posts or run ads, we can make that happen as well.
What about Instagram?
Yes, whilst our main focus is on Facebook, we do share all your posts on your Instagram account as well, to maximise your exposure to everyone in the area.
What you get
Here’s what’s included when you plug and play with That Social Chick:
You’ve got a business to run. We get that! We will take care of everything, and we don’t need you to approve every post or be across every caption.
We mix it up (in a good way)
A variety of content formats keep your audience engaged and make you look more human.
CONTENT TYPES
- Graphics – Eye-catching visuals paired with simple messaging. Perfect for quick updates, special offers or reminders.
- Carousels – Multi-image posts that allow us to share step-by-step processes, showcase different services or highlight before-and-after stories. Carousels keep people swiping and engaged with your brand, and this tells Meta you’re worth showing to more people.
- Reels – Short, vertical videos filmed on-site and edited by our in-house team. Reels are highly favoured by Meta’s algorithm, making them one of the best ways to increase reach and connect with a wider audience.
MESSAGING
- Education/Information – Answering your audience’s most common questions about your service so you position yourself as the expert.
- Feel good content – Testimonials, birthday or anniversary shout-outs and personal updates so your audience starts to feel like you’re someone from within their friend network and actively wants to support you.
- Sales pitches – Sales is not a dirty word! Your posts will include updates about your products/services and calls to action so people know what to do next and understand the benefits without feeling pressured.
Scheduling & posting: getting the balance
Consistency is key, but so is being relevant. That’s why we combine forward planning with real-time updates:
- Monthly planning – We map out your content calendar at the start of each month so you know there’s a steady flow of posts coming.
- Staying connected – When you win a new job, complete a project or do something worth sharing, let us know and we can turn it into content quickly.
- Balance – The result is a mix of planned posts that keep your brand top of mind, plus spontaneous updates that show your audience what’s happening right now in your business.
This approach gives you the best of both worlds: professional-looking content that’s posted regularly and authentic stories that build trust.
The process: how we work with you
1. Book a chat
Let’s talk about your challenges, goals and location to find out if we are the right fit for each other.
2. Get Organised
We’ll take a four week period to set up your accounts, creative and templates, create a custom strategy and grab some footage of you and your team.
3. Ongoing execution
Up to five posts per week will be shared on Facebook and Instagram, and your posts will be shared in local groups so everyone in the area knows your brand.
4. Updates and regular visits
You’ll receive reports about your progress and we will check in regularly to grab some more footage or find out what’s new for your business.
Our clients stay with us because we get results
BDH Electrical
“We have been working with Jo for over a year now and she has gone above and beyond for us. We didn't know what to expect as its something that has never been of interest for us. Jo has made it simple and easy.”
Mortgage Choice Beenleigh
“Jo has looked after my Fb and socials for almost 2 years now. It’s hands down one of the best investments in my business that I have made. Jo spends time getting to know her clients and I feel she nailed the brief and feel I wanted for my business page.”
Rhino Landscape
“We have been fortunate to have Jo do all our socials the past few months now. Our business portfolio and presence have increased significantly.”